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Writing for the Web is not hard -- anybody can write...right?
While it's true that many people can put one word in front of another to make a coherent sentence, the idea that anyone can create effective marketing messages for your business is unrealistic. Copywriting is an art, combining the nuts and bolts of solid writing with the strategies of marketing and persuasion.
I have been a professional business writer for more than a decade. I began my writing career in 1996 as a local news reporter, covering local business and government. I've held several writing and editing roles in online publishing companies, including several years covering technology news for various niches.
From 2004 to 2009, I focused exclusively on the online marketing industry, so I have seen first-hand what it takes to get a message across to an online audience.
If you're looking to build or expand your online presence, you can be assured that I will provide content that will you're your marketing goals, match your company's style, and share your key messages with your customers.
The foundation of every online marketing strategy should always be your Web site. Your site is your home base, the place where virtually all your other marketing programs will drive your customers, at one point or another.
You want to make sure your Web site puts the best possible face on your company, and lets your customers or clients know exactly what you can do for them. I can help you achieve those goals, as I have done for many small businesses, non-profit organizations, or social groups.
I am fully versed in the tenets of search engine optimization (SEO), so you can be sure your Web site copy will not only sound good, it will help you rank in the search engines as well. And if you're looking for help promoting your content through social media or other channels, I can help with that as well.
Writing authoritative articles and blog posts can help you showcase your expertise in your field, and will also help search engines find your site for relevant terms. Writing articles that appear outside of your site can help spread awareness of your company, legitimize your brand, and add SEO value through incoming links to your site.
There are many reasons to blog or write articles, but not everyone has the time to do it. And even if you have the time, you may not have the writing ability. I can help take your ideas and put them into a format that reflects your expertise. Or, if you prefer, I can research and develop ideas as well as write the posts.
The end result is quality content that will help you reach more customers and bring more positive attention to you and your business.
You do great work for your clients, right? Does anyone know that except you (and your client)?
One of the best ways to show off the results you create for your clients is by crafting case studies to feature on your Web site and in your marketing programs. People trust praise coming from a real customer more than they trust vague promises from a company.
Planning and creating customer success stories is an art unto itself. My background in journalism allows me to ask the right questions, develop a compelling story, and put it together in a way that shares the value you provide, without appearing to "salesy."
A white paper is a great way for you to educate potential clients, establish your thought leadership, and even define your industry. By creating a non-invasive, yet ultimately persuasive document outlining a complicated part of your industry, you can provide value to potential clients. And when you give someone something of value, they usually want to pay you back.
White papers help people make decisions. If you want to help shape those decisions in your favor, there is no better way than through a white paper. That's especially true in cases where you're selling something technically complex, or a category of product or service that's relatively new to the market.
A white paper can take the features of your product or service and translate them into business advantages in ways that other forms of marketing cannot. By defining business problems, and showing how to solve them, you are helping potential customers move along the purchase funnel from awareness to interest to desire to action.
As with case studies, my background in journalism helps me to write compelling white papers as well. My marketing expertise and technical know-how combine to enable me to create a white paper that will propel your business to new heights.