Anyway, I created a blog that offerers great resources for Twitter that are 100% free, so come and visit and don’t be a stranger.

Keep up the good work!

Thanks for stopping by and sharing your insight. You’re right, of course — monitoring or broadcasting are incomplete on their own. But they can be useful as one element of an overall social media strategy.

They’re also a good first step for some companies, who are sitting on the sidelines because they don’t know how to use Twitter. Taking the first step by actually starting to use Twitter can enable a company to learn much more quickly than looking at ways other people use it or reading about it ever will.

The intricacies of balancing corporate goals with the way individual employees present the brand is challenging, for sure. That’s something I hope to explore some more in a future post.

Thanks again,
Kevin

1. Broadcasting is useful for some accounts, but can’t by itself be a complete strategy. If you’re just doing one-way pushes of data or links that are available elsewhere, people won’t truly connect with the brand. I find this works with feeds like @seojobs which people like, but they won’t connect with the brand if that the sole device for them to do so.

2. Monitoring is a great use of Twitter, but it’s bad PR strategy. Just waiting for something to happen and replying to it won’t generate much interest.

3. This is where the meat is and all successful Twitter “campaigns” do this. It’s really hard, though. How does a corporation project a personality without diluting the message or giving up some control to individuals (and their personalities). It’s tough, but those of us who care to use Twitter for marketing and brand engagement need to figure this out.

Thanks for making me think on a Saturday morning Kevin!